The Aviva Championing an Ageing Workforce Award

The Award
Recognising businesses that are adapting for the future by responding to our ageing population and intergenerational workplaces. The Championing an Ageing Workforce Award identifies those businesses that are responding to these emerging needs and in turn are maximising the business’ resilience to a growing ageing workforce.  The award is a category within the Business in the Community Responsible Business Awards.

Our population is ageing: 10 million people in the UK are over 65 years old. The latest projections are for five and a half million more older people in 20 years’ time, and around 19 million by 2050. Between 2000 and 2050, the proportion of the world's population over 60 will double, reaching approximately 22%. This is creating demand for new products and services.

The Winner 
The winning initiative from Barclays recognises that unemployment is not merely a youth issue, 50 per cent of the bank’s apprenticeship demand is likely to come from older-generation talent in 2017. 

Key achievements: 

  • Barclays’ older ratio has grown from 4 per cent to 20 per cent of apprentices
  • The company has saved over £2 million in recruitment costs
  • Its one-size-fits-all apprenticeships are now its USP

Read the Barclays case study >>

Congratulations must go to the finalists too: 

Forget the mid-life crisis, FSCS supports people with their mid-life career.
Read the FSCS case study >>

To combat older-worker stereotypes – and make the most of the wealth of experience and knowledge on offer – the UK bank’s programme to support its growing number of employees in their 50s has been a roaring success.
Read the Lloyds case study >>