Just getting started top graphic



Are you Just Getting Started?

#JustGettingStarted social media campaign to challenge stereotypes and preconceptions about older workers

During this year's Business in the Community's Responsible Business Week (#RBWeek) we asked you to get involved with our #JustGettingStarted social media day.

Although RB week is over,  the campaign continues.  We want older workers to share where they are in their working lives and the changes they may have made to get there. We want to learn how they are ‘just getting started’ in the next stage of their working lives.

This is a great opportunity for employers to celebrate the skills that their older workers bring, and to demonstrate their commitment to retaining, retraining, progressing and recruiting older workers. By getting involved, you will help us to challenge stereotypes and preconceptions about older workers, and raise awareness about the potential of having multiple careers in life.

We want individuals and employers to be part the conversation. Simply tweet your ‘just getting started’ story, and if you are an employer – share how you are supporting older workers or spotlight older role models in your workplace. Include #JustGettingStarted, and @AgeBITC in your tweets.  

Who can participate?
Many people aged over 50 want to continue to develop their careers, learn new skills, try new things and share their broad knowledge and experience. From older apprentices to older colleagues who have retrained into a new role, we want to hear from older workers and employers with a story to tell.  It doesn’t matter what sector, job role or level, ethnicity or gender – we want older workers all over the UK to get involved and use #JustGettingStarted and @AgeBITC.

Here are some ideas or key- words to look for to inspire you to tell your story, and for employers to find their older role models:

  • Apprenticeships
  • New internal role with a new skill set (reskilling)
  • Promotion
  • Individual with carer responsibilities or a health issue and supported to achieve progression at work
  • Returnship
  • Recruited into a new company
  • Set up new business, e.g. franchise owner
  • Retrained for a new career
  • Mentoring responsibility 

Personal stories from older workers
Our case studies explore the motivation and hopes for the future of older workers who have changed careers in order to stay in fulfilling roles and are #justgettingstarted.