The Aviva Championing an Ageing Workforce Award

Recognising businesses that are adapting for the future by responding to our ageing population and intergenerational workplaces. The Championing an Ageing Workforce Award identifies those businesses that are responding to these emerging needs and in turn are maximising the business’ resilience to a growing ageing workforce.
Our population is ageing: 10 million people in the UK are over 65 years old. The latest projections are for five and a half million more older people in 20 years’ time, and around 19 million by 2050. Between 2000 and 2050, the proportion of the world's population over 60 will double, reaching approximately 22%. This is creating demand for new products and services.